And that leads me onto arguably the men’s brand of the decade. Gucci. Oh how far it has come. The 2010 show is everything I had come to expect from the Italian brands of old. White skinny jeans, tan leather jackets and loafers with no socks. But then in 2015, Alessandro Michele was appointed Creative Director and there was an explosion.
Many luxury fabrics and materials had been used during the war effort, which thrifty seamstresses would use afterwards to create masterpieces on a budget. Parachute silk, in particular, was much sought after. The huge panels of parachutes made them easy to recut and the high quality, lightweight silk was often transformed into stunning wedding dresses.
The cloth you choose will also slightly determine how you can wear it. A high-cut 3 button jacket in a warm tweed can be a really smart alternative to an overcoat. Alternatively, a navy worsted will be more Pierce Brosnan era Bond. Both very cool, but very different looks.