Data captured is not used outside our company, sold or passed on to a third party – unless this is indispensable for implementation of the contract – in any circumstances.
You can revoke your consent to storage of your data, your e-mail address and their use for sending the Newsletter at any time without stating reasons.
Personal data will only be captured if you provide us with such data voluntarily in connection with your order. Unless you give us your separate consent, we will only use the data you have provided in order to execute and process your order and to contact you.
Your data will be passed on to the forwarding company engaged to deliver the goods ordered to the extent that this is necessary for delivery of the goods. We will pass your payment data on to the bank instructed to handle the payment transaction.
Your matters that are legitimately in need of protection will be taken into consideration pursuant to the statutory provisions of law.
Our company also automatically captures and stores on our server what are known as log files; these are transmitted to us by your browser and provide information on the following:
- Browser type/ version,
- Operating system used,
- Referrer URL (the previous site visited),
- Host name of the accessing computer (IP address),
- Time of server request.
Reach measurement and analysis of user activity
We use services on our website to measure reach and analyse user activity so that we can better personalise our online advertising based on interests and locations. For this, we use the processes Google Tag Manager, Google Analytics, Google Conversion Tracking, Facebook Conversion Tracking (visitor pixels) and Facebook Custom Audience.
We would like to point out that due to current case law (annulment of the Safe Harbour data protection agreement with the USA by the European Court of Justice on 6 October 2015), the USA is classified as a third country without an adequate level of data protection. We have no transparency concerning whether and how personal data is processed by these services or used for other purposes.
Below you can find information on the use of the services mentioned above in terms of data protection law.
Use of Google Analytics
You can also prevent the data produced by the cookie and relating to your use of our Internet presence (including your IP address) being collected and sent to Google and being processed by Google by downloading and installing the browser plug-in available here: tools.google.com/dlpage/gaoptout?hl=en.
Use of Google Adwords Conversion Tacking
As an AdWords customer, we use Google Adwords Conversion Tracking, an analysis service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
Use of Google Tag Manager
Our website uses the Google Tag Manager. This service enables website tags to be managed via an interface. Tags are small code elements on our website which, among other things, enable us to measure traffic and user activity, to register the effect of online advertising and social channels, to use remarketing and focus on certain target groups and to test and optimise our website. The Google Tag Manager simply implements tags. This means that no cookies are set and no personal data is collected. The Google Tool Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If deactivation has been configured at domain or cookie level, it remains in place for all tracking tags if they have been implemented by the Google Tag Manager. You can find more information on the Google Tag Manager here:
Use of Facebook Conversion Tracking and Facebook Custom Audiences
Within our website we use the service Facebook Conversion Tracking (visitor activity pixel) by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’). This enables us to follow the activity of users after they have seen or clicked on a Facebook ad and to register the effectiveness of Facebook ads for statistical and market research purposes. Data collected in this way is anonymous for us; this means that we do not see the personal data of individual users. However, this data is stored and processed by Facebook, about which we will inform you according to our information status. Facebook may link this data with your Facebook account and use them for its own advertising purposes, in accordance with Facebook’s data policy (see www.facebook.com/about/privacy/).
For use-based online advertising we may also use the product Facebook Custom Audience. In principle, this means that a hash value which cannot be traced back to you is generated from your usage data and transmitted to Facebook for analysis and marketing purposes. The information is stored in a Facebook cookie. It cannot be ruled out that Facebook compares the hash value with data from your Facebook account and can infer the relevant use from this.
You may refuse to permit Facebook and its partners to place ads. You may change the settings for Facebook ads here: www.facebook.com/ads/website_custom_audiences/
Use of services for newsletters and e-mail notification
To send our newsletters and e-mails we use the service Seguno.
The use of our newsletter function is voluntary. You can revoke your permission for collecting, processing and using your personal data and your e-mail address and for using them for sending the newsletter at any time, without giving reasons, by notifying us at firstname.lastname@example.org
You have the right to be provided with information free of charge on personal data stored, its origin and recipient, the legal grounds for its storage, blocking or deletion of data and the revocation of permission given and the purpose for which the data is processed.